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China goes gaga for "Mummy" |
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Written by Dave Mcnary
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Friday, 05 September 2008 |
The Mummy: Tomb of the Dragon Emperor has shown plenty of life in its
Chinese launch, drawing $2 million at 1,158 playdates in its opening
day.
Universal
said Tuesdays debut set a record for the studios best-ever launch in
China and matched the first-day gross for local successes such as
Forbidden Kingdom and Warlord.
Foreign grosses for the
third Mummy pic have topped $245 million -- far above the domestic
take, currently just short of $100 million. Russias been the top
market with $27.3 million, followed by South Korea with $26.4 million
and the U.K. with $21 million.
Chinese authorities approved the release in mid-July after seeking slight revisions in the pic (Daily Variety, July 16).
The film involved prolonged collaboration with the China Film
Co-production Corp. beginning at the script stage and continuing
throughout production. Lensing took in national treasures including the
Terracotta Warriors and the Great Wall; the sequel has a significant
local cast headed by Jet Li, Michelle Yeoh, Isabella Leong and Anthony Wong.
The
Mummy franchise has been an overseas success story for Universal with
foreign grosses near $750 million. Tomb of the Dragon Emporer has
already eclipsed the final international cume for 2002s The Mummy
Returns at $230 million and should soon pass the final number for
1999s The Mummy at $260 million.
© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Last Updated ( Friday, 05 September 2008 )
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