Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group.

Some 2 million people went to cinemas, down 32% year on year.

Theaters are hoping today’s release of “The Incredible Hulk” on the Chinese mainland will scare up auds.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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