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HONG KONG Sony Pictures Television Int'l has picked up Asian rights to basketball movie "Slam."
Beijing-set pic, a coming of age story about a 3-on-3 basketball team, was given modest theatrical releases in China and Singapore earlier this year.
Sony, which regularly brands itself in the region as "The Asian Hollywood Studio," is acquiring is acquiring TV, digital and mobile rights in the Asia-Pacific region.
Pic is helmed by Jonathan Lim and produced by Singapore- and Beijing-based Crimson Forest Film. It stars Lin Xiao Fan and Zhang Yi Shan and Taiwanese hip hop star Machi Di Di.
"With the increased attention on sports in China this Olympics year and the rapidly growing popularity of basketball in Asia, we feel this movie will work well for television and new media content buyers looking to connect with the youth demo of today," Ross Pollack, senior VP, distribution, Asia of Sony Pictures Television International, said.
Sony Television is actively bolstering digital and mobile distribution in Asia through content acquisitions. Last month it licensed five characters from U.K. animation house ZAC Toons for distribution as video greetings, screensavers, animated wallpapers and voicetones.
Basketball is fast becoming one of China's top sports -- and one of its most lucrative for anything connected with it. National Basketball Association spinoff NBA China this year attracted a $2.3 billion price tag -- before a ball had even been dribbled -- when Disney and Hong Kong businessman Li Ka-Shing put up $253 million for an 11% stake in the new org. Taiwanese movie "Kung Fu Dunk" is this year's third highest grossing Chinese-language movie in China with a gross exceeding $15 million.
© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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