HONG KONG – "The Mummy: The Tomb of the Dragon Emperor" scared up boffo numbers on its opening day in Hong Kong.

          Initial reports put Thursday's gross at HK$3,484,488 ($467,000,) but numbers were later revised upwards when the territory's largest multiplex The Grand Cinema belatedly reported its numbers. When midnight sneak previews were added in total hit HK$3.9 million ($500,000) from 39 complexes in Hong Kong and Macau.

          According to distributor Edko, total is the biggest opening day of 2008 in the territory, the biggest Thursday opening on record for a non-holiday weekend and the biggest opening day for a Universal title since U slate began to be handled by Edko.

          "This is a family film and a special effects movie, they always go down well in Hong Kong," said U's rep Maria Koo at Edko.

          Pic was helped by its Chinese setting and a strong Asian cast. "Jet Li, Michelle Yeoh and Isabella (Leong) are all big stars. Although they did not come here for promotion we were able to assign Hong Kong journalists to the U.S. promo events," said Leung. "Anthony Wong was in Hong Kong and helped."

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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