TOKYO -- Japanese Internet service provider So-net Entertainment and media group GDH are pacting to develop business opportunities in the toon market, GDH announced Friday. 

The pair will jointly develop toons based on "digital pet" characters in So-net programs, including "PostPet" and "Livly Island." GDH animation house Gonzo will feature these toons in its lineup. The partners also will develop characters for toons and online games and create games from toon titles.

One major goal is to integrate toons with online services, such as So-net blog, So-net SNS and Gonzo Lounge, that are based on consumer-generated content.

So-net Entertainment has operated the So-net ISP since 1996 and had just over 3 million subs as of September.

GHD provides toons for teens and young adults through its Gonzo brand. Its Gonzo Films and Gonzino brands serve preteens.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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