ITV's preview channel is based around company's UKTV net which is currently distributed in the Middle East.

Final version of the new net will be rebranded and operated from company's regional headquarters in Hong Kong. Content will draw heavily on ITV's program library of contempo drama, comedy and light entertainment.

Skeins already announced include drama series "Prime Suspect," "Murder City," "Eleventh Hour" and "Crash Burn." Comedy, entertainment and reality and talk shows include "The Friday Night Project," "Ballroom Bootcamp," "Airline," "Vroom Vroom" and "The Jeremy Kyle Show."

The preview channel will initially be broadcast from the emerging regional satellite platform of ABS-1 operated by Asia Broadcast Satellite. No territorial carriage deals have been announced to date.

"The opportunities that Asia presents are very exciting for us and we look forward to getting feedback from cable, satellite, and IPTV operators throughout the region," Peter Iacono, prexy and MD of ITV Worldwide, said.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Comments (2)

James: Who'll watch it?

Well, Granada UKTV didn't do too well the last time it was available in Asia and the Pacific, although at least now the channel can draw upon the much larger ITV programme catalogue.

However, BBC Entertainment has the advantage of having a much stronger brand name - the name ITV is hardly unique to ITV in the UK.

1

June 25, 2008

Martin Coxhead: Co-director http://Cine7.com

There also has to be something brought into very serious considration. Apart from Prime Suspect and perhaps Cracker, neither of which are now in production, ITV provides a diet of some of the most unbearable, embarrasing, cretinous, lowest possible denominator tabloid TV pap it is possible to imagine, and one can only imagine that somewhere an ITV executive is trying to get Celebrity Prime Suspect on the air. This slop is no international advert for British TV.

2

June 26, 2008

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