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Disney hires China consumer chief |
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Written by Patrick Frater
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Thursday, 15 May 2008 |
Disney Consumer Products has appointed Guenther Hake as its Greater China chief. To be based in Shanghai from July Hake is named senior VP and managing director Disney Consumer Products and Walt Disney Studios Home Entertainment (WDSHE).
Until recently, Guenther was VP, retail sales and marketing for DCP Europe.
"Disney Consumer Products is a key brand driver across Greater China and an integral part of our overall entertainment offering," Stanley Cheung, executive VP and MD, The Walt Disney Company, Greater China, said.
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