CANNES – Eros International, the biggest distributor of Indian movies, has inked a major deal with online platform Jaman.
Deal is a three year agreement covering 100 films from classics including "Sholei" through former Cannes title "Devdas" to recent hits "Cheeni Kum" and "Heyy Baaby."
"With the convenience of the Internet, people around the world can watch these stellar movies in quality high definition," Gaurav Dhillon, founder and CEO of Jaman, said. Jaman which has thousands of independent movies in its library is available in 200 territories on to personal computers and to TV viewers through set-top boxes.
"This is a three year, licensing deal with a minimum guarantee and backend royalties," Marcus Vannini, Eros' EVP of business and corporate development, said. "We don't work with webcasters unless they have skin in the game."
Sophisticated deal gives Jaman combination of global and localized rights. Where cable or local web rights have previously been sold, titles are geo-blocked or time delimited. Others are licensed in all territories.
Jaman deal further expands Eros's aggressive online strategy. An investor in the B on Demand network, company has a tech sharing deal with Intel and operates two paid-for online platforms of its own (one for downloading and one for streaming) and an ad-supported streaming platform.
"As far as we are concerned online is a supplement to conventional distribution. It is already a significant business and fully anticipate that there will be an inflection point that takes it to a new level," Vannini said.
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