Giant Realm, publisher of an entertainment portal and other websites, has secured $2 million in financing from SoftBank Capital, a unit of Japan's Softbank.
The William Morris Agency also backs the New York City-based company, which targets the men 18-34 demo with dozens of sites focused on videogames, indie music, movies and the sci-fi genre.
Company's sites in March attracted more than 4.2 million unique visitors, according to comScore Media Metrix.
New round of funding comes after Giant Realm received $3.5 million from Comcast Interactive Capital and Edison Venture Fund last month.
Funds will be used to hire additional sales, editorial and operations staff, as well as build out sales offices in Los Angeles and San Francisco.
As part of its investment, SoftBank Capital partner Jordan Levy has joined Giant Realm's board of directors, while company partner Michael Perlis has been named as a board observer. Perlis has previously served as prexy-CEO of Ziff-Davis Publishing and publisher of GQ.
In addition to the funding, Giant Realm has also tapped Alan Pearlberg as VP of business development, a newly created post. He will head up operations, manage the publisher group and identify new sources of revenue for the company.
Pearlberg was most recently co-founder and chief operating officer of ElephantDrive, an online backup storage company, and MediaMath, an online display advertising exchange.
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