Lionsgate and the Weinstein Co.’s Jet Li-Jackie Chan starrer “Forbidden Kingdom” was the surprise black-belt master of the weekend box office, beating out Universal’s Judd Apatow romantic comedy “Forgetting Sarah Marshall.”
“Forbidden
Kingdom” grossed an estimated $20.9 million as it opened in 3,151
theaters on the strength of its star billing and friendly PG-13 rating.
It’s the first time Chan and Li have appeared together on the bigscreen.
The
heavily marketed and R-rated “Sarah Marshall” grossed an estimated
$17.3 million from 2,798 runs to place No. 2, according to Rentrak.
Perf
is a mixed bag for Apatow. “Sarah Marshall” opened better than the
previous two comedies coming out of the Apatow camp, “Drillbit Taylor”
($10.3 million) and “Walk Hard: The Dewey Cox Story” ( $4.2 million),
but fell short of the openings of “Superbad” ($33 million), “Knocked
Up” ($30.7 million) and “The 40-Year-Old Virgin” ($21.4 million).
Combined,
“Forbidden Kingdom” and “Sarah Marshall” were a shot in the arm for the
sluggish box office, which has been consistently running behind 2007
levels. Weekend grosses were up 9.1% over the same frame last year,
when “Disturbia” led in its second weekend with $13 million and
“Fracture” opened to only $11 million.
Sony holdover “Prom Night”
came in No. 3 for the weekend, declining 56% in its second sesh to an
estimated $9.1 million from 2,700 runs for a cume of $32.6 million in
the horror pic’s first 10 days.
Jon Avnet’s Al Pacino
starrer “88 Minutes” -- the weekend’s other new wide release -- came in
No. 4, grossing $6.8 million from 2,168 locations. Distributed
domestically by Sony, the poorly reviewed film has already played
overseas.
Ben Stein’s documentary “Expelled: No Intelligence
Allowed” made the top 10 chart at No. 9, grossing $3.1 million from
1,052 runs for a per- location average of $2,997 after being heavily
marketed to conservative religious auds. Docu examines what it says is
the attempt of science to suppress the discussion and teaching of
intelligent design.
Opening in only 102 locations, Weinstein Co.’s Morgan Spurlock docu “Where in the World Is Osama Bin Laden?” grossed an estimated $143,299 for a tepid per-screen average of $1,405.
Younger males turned out in droves for “Forbidden Kingdom.” Of the aud, 58% were males, while 54% were under the age of 25.
“Forbidden Kingdom” revolves around a teenager (Michael Angarano), who travels back to ancient China and joins up with a band of martial arts warriors to save the legendary Monkey King.
“It
was a stroke of genius to pair Jackie Chan and Jet Li,” said Lionsgate
prexy of distribution Steve Rothenberg. “Those are exactly the numbers
we were striving for. We wanted to get the older martial arts crowd,
but we also wanted the teenagers.”
“Forbidden Kingdom” marks the
eighth film in a row that Lionsgate has opened to No.1 or No. 2.
Lionsgate and TWC are partners on the film, which was financed by Relativity Media. Lionsgate is domestic distrib, while TWC, through its Asian Film Fund, is distributing in some overseas territories.
TWC topper Harvey Weinstein said he believes the film will tap into the family market. “It’s really a four-quadrant movie,” he said.
“Forbidden Kingdom” earned an A- CinemaScore, while “Sarah Marshall” earned a B.
Well-reviewed
“Sarah Marshall” played slightly younger and slightly female. Of the
aud, 53% were women, while 56% were under the age of 30.
U said
it was a terrific start, considering the time of year, and that the
film cost only $30 million to produce. Studio predicted the film will
have strong legs, although competition could get fierce as the box
office moves into summer on May 2, not to mention that U opens Tina Fey-Amy Poehler laffer “Baby Mama” next weekend.
Comedy didn’t have the advantage of a particularly well-known cast, or director. Nicholas Stoller directed, while Jason Segel wrote and starred. Both are members of Apatow’s troupe.
“I
think this is a great result, considering how bad the market has been,”
said Universal prexy of domestic distribution Nikki Rocco. “Comedy
works, and I think people know the Judd Apatow brand, and his films
always have a great multiple. This is in that category.”
U prexy of marketing and distribution Adam Fogelson concurred, saying he expects the pic to do four times its opening gross, meaning around $70 million, if not more.
Last
summer, U’s “Knocked Up” grossed $148.8 million domestically, while
Sony’s “Superbad” cumed $121.5 million. In 2005, Apatow burst on the
scene with “The 40-Year-Old Virgin,” which grossed $109.4 million.
(Apatow directed “Knocked Up” and “Virgin.”)
The prolific Apatow is involved with two upcoming summer films, the Adam Sandler starrer “You Don’t Mess With the Zohan,” which he wrote and produced, and “Pineapple Express,” which he produced.
“Sarah
Marshall” was originally set to open May 30, but U moved up the
release, in part to get out of the way of “Sex and the City,” which
opens the same day. Studio’s “Baby Mama” was always set to open April
25.
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