HONG KONG – Sony Pictures Entertainment Networks – Asia today (Tuesday) launches AXN Beyond, a spin-off from its popular AXN net, on Hong Kong's Now TV platform.

          New net is branded as a destination for out-of the ordinary entertainment, with a strong emphasis on sci-fi, suspense, horror, mystery/fantasy, the paranormal and the supernatural. "Lost" and "Supernatural" are the first shows to migrate from AXN to AXN Beyond. Net will also program "Pushing Daisies" and older skeins “X-files” and “Buffy the Vampire Slayer.”

          On Now the channels can be bought singly or as package.

          First Beyond AXN derivative was launched in the Philippines in January. Other Asian territories including Singapore and Malaysia are being lined up for local feeds in the coming months.

          Next month (May 7) sees the launch on Now of GMA Pinoy TV, the first international channel from leading Philippines operator GMA Network. Net is a general entertainment network that with news and public affairs programs, quality entertainment shows, and dramas. Shows include flagship newscast "24 Oras," the Philippines' longest running variety show, "Eat Bulaga," and action-adventure series "Joaquin Bordado." Net is the first Filipino channel to launch on Now.

Hong Kong has a population of some 140,000 Filipinos, of which 120,000 are estimated to be maids and domestic helpers.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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