TOKYO -- The second edition of the International Drama Festival in Tokyo will unspool on October 20 and 21 at Spiral Hall in Tokyo, organizers announced on Tuesday.

The fest, held under the aegis of the National Association of Commercial Broadcasters in Japan (Minporen), with support from the Ministry of

Economy, Trade and Industry (METI) and the Visual Industry Promotion Organization (VIPO), will inaugurate a market for Japanese TV drama

programming, to be held concurrently with the TIFFCOM content mart (Oct 20-23).

The market will feature drama programming from Minporen members as well as pubcaster NHK, and expand to a wider range of TV contents in the 2009 edition, including variety shows, docus and toons. The All Nippon Producers Association is managing the market office.

The Japanese TV biz spends nearly Yen 2 trillion ($20 billion) annually on TV production, while foreign sales of all genres amounts to a tiny $100 million

and for TV dramas, only $30 million. Compared with Korea and China, Japanese industry and government support for TV drama sales is weak, fest

organizers contend -- a situation they intend to change with their first Japanese drama market.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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