BEIJING -- Chinese regulators have given a vital push to the burgeoning cell phone TV biz by establishing a 400 million yuan ($54 million) government fund to develop the technology in the next three years.

The coin is to help Chinese firms develop domestic mobile TV standards to avoid paying royalties to foreign firms to use their technology, according to the Ministry of Science and Technology.

The fund will be run by the State Administration of Radio, Film and Television.

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