HONG KONG – Thursday editions of local newspapers gave prominent position to reports that the Hong Kong Disneyland theme park is suffering a slump in admissions in its second year of operation.

          The South China Morning Post reported that the park will report attendance of 4 million visitors in the year to September. That compares with a forecast 16 months ago by the Mouse House HQ in Burbank of 5.7 million for the park's second year, and the pre-opening projection of 5.47 million agreed with the Hong Kong government.

          Neither Walt Disney Co. in Hong Kong nor Hong Kong Disneyland are in the habit of publishing visitor data, which they deem commercially sensitive. Last year in a submission to the HK government, which owns 57% of the park, operators reported actual attendance of 5.2 million.

          The newspaper quoted unnamed sources saying that it is not unusual for theme parks to suffer a drop in their second year. But it also cited a U.S. consultant Dennis Spiegel saying that the park was failing to attract enough visitors from mainland China.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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