BANGKOK -- The Bangkok Film Market fizzled to a damp end Wednesday as
thunder clouds outside the Siam Paraqon complex unleashed a torrent of
rain on the Thai capital and movie execs scuttled off to airports and
shopping trips.
The well-documented financial and pre-show
organizational problems of the Bangkok Intl. Film Festival appeared to
have spilled over to the three-day market, now in its fourth year.
International presence was thin and attendance was scarcely essential
for any genre of participant.
Sellers
heavily outnumbered buyers and there was an almost total lack of major
transactions. Vast majority of exhibitors were Thai companies, with
facilities and tech firms exceeding movie sales specialists.
The
bigger Thai studios did not use BFM to unveil new titles, preferring
to hold off until South Korea's Pusan event or the American Film
Market, both in the fall. Many other firms selling rights appeared to
be little more than single movie production shingles.
"It could
have been better in many ways," Phailin Amnuaiporn of Thai studio GMM
Tai Hub said. "Slow," another leading Thai player Five Star Prods.' Amy
Iamphungphorn said. "There were so few buyers."
"We've been busy
with our existing clients and sold some films," Right Beyond's deputy
MD Vareerat Prichavongwaikul said. "But we did not meet any new
clients."
"It was not as organized as before," MonoFilm exec Rachel Prapeimporn Jamawatr said.
Like
the fest, which continues through the weekend, the market had to switch
management in the past months as government coin shrank and local
bodies took over.
Mart was handled by the Federation of National
Film Assn. of Thailand with finance from the Tourism Authority of
Thailand. Reduced budget meant fewer invitations to foreign buyers and
sellers.
Strong presence of buyers representing Indian distribbers was nevertheless a pleasant surprise for some.
Otherwise most distribs were from South East Asia, with a smattering from Taiwan, Japan and South Korea.
The
almost total lack of European buyers was noted in many quarters and Bey
Logan, representing the Weinstein Co., was sole scout for a big name
North American label.
"It would have been difficult for Thailand
to have made the market better than it was, because of the politics,"
Vietnam Media Corp.'s manager of sales and acquisitions Nguyen Thi Bao
Mai said.
She did not complete any deals but followed up on transactions agreed at previous fests. Others were markedly less charitable.
"Every year we are told it will be better next year. But it is not," said one local Thai exec who asked not to be named.
Several
suggested that market's poor perf will add to the debate about
Thailand's showcase events and the channels through which government
funding is directed to the local movie industry.
"We might have
been better simply giving the Baht 80 million ($2.75 million that the
festival and market supposedly cost) directly to the Thai film
industry," said another exec.
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