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Tokyo MX inks YouTube deal |
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Written by Mark Schilling
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Friday, 13 July 2007 |
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TOKYO -- Tokyo Metropolitan Television
(Tokyo MX), a station broadcasting news and info about the Tokyo metro area, has
linked with YouTube to webcast its programming on a branded channel -- a first for a Japanese terrestrial
station. Satellite TV platform Sky PerfecTV! also has a strand on YouTube.
According to the agreement between the two
companies, inked on Thursday, Tokyo MX will webcast three of its regular shows on
a dedicated Japanese-language strand. The shows include Tokyo news and Tokyo Governor Shintaro Ishihara's regularly
skedded press conferences. The aim of the webcasts for Tokyo MX is to inform
viewers beyond its normal broadcasting area.
Tokyo MX first linked with YouTube, and two other
Internet sites, in August 2006 to webcast programming, beginning with the
30-minute blog info show "Blog TV."
Launched in 1995, Tokyo MX began digital
terrestrial broadcasts in December 2003, enabling it to reach mobile phones and
cars with data and other broadcasts. It's broadcasting area encompasses 8.5
million households in the Tokyo metro area.
© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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