HONG KONG -- Celestial Pictures announced Friday an initiative to fully localize its 24-hour Chinese movie channel Celestial Movies for Indonesia.

From Sunday all movies aired on Celestial Movies will be subtitled in Bahasa Indonesia, and all on-air promotions will be fully dubbed in Bahasa Indonesia.

Channel was launched in Indonesia in 2003 and typically screens 200 first-run films and 300 older titles per year.

"The localization of Celestial Movies supports the growing popularity of the channel among Indonesian viewers, and allows viewers to enjoy the channel in their own language," William Pfeiffer, Celestial Pictures CEO, said.

Net is available in Mainland China, Hong Kong, Macau, Taiwan, Malaysia, Singapore, Indonesia, Brunei, Thailand, Vietnam, Australia and New Zealand.

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