HONG KONG – Walt Disney Television (Southeast Asia) has struck a deal with Vietnam Cable Television Service Technique Center (VCTV) and Saigon Tourist Cable Television Company (SCTV). Agreements give carriage for the Disney Channel in 75% of Vietnamese pay-TV households.

VCTV, which provides cable TV in Hanoi and DTH nationwide and is an affiliate of Vietnam Television (VTV), the country’s terrestrial TV broadcaster. SCTV is a joint venture between travel chain Saigon Tourist Holding Company and VTV covering Ho Chi Minh City.

Disney rates Vietnam as one of its biggest potential markets anywhere in the world and now has its media networks, studio and Disney Consumer Products operational. Disney Channel first began broadcasting in Vietnam in May 2005. and now sees 70% of its content run with Vietnamese subtitling. Theatrical releases go through MegaStar, a joint venture between Envoy Media Partners and Phuong Nam Corporation.

"The increasing interest for TV content coupled with a high level of TV penetration – an estimated 80% across the country – positions Vietnam as a TV market with vast potential," Laura E. Wendt, vice president and managing director of Walt Disney Television International (Southeast Asia) said.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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