SEOUL -- The ever-expanding number of screens being occupied by hit
films is stirring controversy in South Korea, where some have begun to
call for legislation to limit the scale of wide releases.
The
issue first gained wide coverage in the media last summer, when local
hit "The Host" opened on 620 screens and expanded to an estimated 700
in the following weeks. Korea has an estimated 1,850 total screens.
This
year, with Korean cinema yet to produce a major hit, the issue has
re-surfaced with the release of "Spider-Man 3" and "Pirates of the
Caribbean: At World's End." Media reports put the number of screens for
the webslinger starting at 640 and expanding to 812 after its release.
Meanwhile
the 168-minute "Pirates" opened on 670 on May 23 and expanded to a
massive 912 by the weekend, accounting for 49% of the nation's screens.
Amid
a storm of news articles, Korea's Fair Trade Commission has announced
it will launch an investigation into the situation, though few expect
any wrongdoing to be uncovered.
"In this situation where
distributors and exhibitors are both in support of widening releases,
there's no reason to expect any violation of antitrust laws," said an
official at the Korean Film Council.
With an increasing number of
screens being equipped for digital distribution and screening, the
economics of the wide release are also changing. Currently 107 screens
in Korea are equipped for digital projection, among which 36 are linked
via a fiber optic cable distribution system launched by local exhibitor
Megabox on May 1. With digital distribution projected to expand quickly
in the future, the incremental cost of expanding to more screens will
drop to almost zero.
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