Sony lost more than half a billion dollars in the fourth quarter, but
it was the pesky PlayStation 3 -- not the entertainment division --
that was responsible for the red ink.
Company
posted a loss of 67.6 billion yen ($573 million), about 1% more than
loss in comparable quarter last year, even as sales in the frame were
up 13% to $16.8 billion.
Much of the loss was connected to the
vidgame biz, which Sony continues to operate at a loss because of high
production costs and intense competition from Nintendo's Wii.
Conglom
announced Wednesday that it missed its PS3 sales targets for the year;
the company shipped about 5.5 million units, roughly 500,000 short of
its previous projections.
But studio was a revenue driver for the
group; homevid titles like "The Da Vinci Code" and "Casino Royale"
helped send profit at the division up 56% and sales up more than 30%.
Division
also is expected to book solid revenue numbers in the current quarter
thanks to the eye-popping success of "Spider Man 3," with b.o. having a
far more meaningful impact on the bottom line than individual movies
traditionally have on a company of Sony's size.
Through last weekend, sequel has earned $622 million worldwide, according to studio estimates.
At the electronics division, sales rose by the high single-digits in Europe and the U.S.
Despite
the PS3 woes, Sony had a blockbuster prediction for profit this year,
saying that profit would more than double to $2.7 billion for fiscal
2008, which ends in March.
Wall Street took the projections as a
sign that Sony CEO Howard Stringer was turning around the company's
fortunes and sent up the stock 6% in midday trading. Stringer has
embarked on a policy of aggressive cost-cutting to turn around the
Japanese giant.
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